Great batsman Sachin Tendulkar has ended his association with Spartan Sports, in which he was a member of an investor and advisory board, after defaulting on payment of crores in the company. The 45-year-old Tendulkar, who holds the record for international cricket, was signed by the Sydney-based company in 2016. It was founded by Indian entrepreneur Kunal Sharma.
Apart from Tendulkar, the company has also signed other major names from the game, such as India's World Cup winners Captain Mahendra Singh Dhoni, West Indian opener Chris Gayle and Eoin Morgan and others. A recent court ruling in Australia ordered the sports gear and equipment company to liquidate, which in turn could affect players associated with Spartan Sports.
Well-placed sources said that some cricketers had a financial loss after defaulting in the company's payments. "He will stop the company's plans to increase the business of sports goods in India and other Asian countries. While (Tendulkar) is the first high-profile exit from the names associated with Spartan, others like Dhoni and Mitchell Johnson had threatened or took legal action.
"The future of the company is uncertain as it stares liquidation. The group's company SSG (wholesale) Australia is already subject to liquidation. After the company's liquidation, the efforts to reconstitute the company's business have not yielded any results, "he said.
Spartan Sports has a debt of Rs 60 crore on outstanding and if the liquidation process is underway then the players can suffer huge losses. Former Australia captain Michael Clarke, who signed a Batt Sponsorship Agreement with the company, stopped using the Spartan logo on his bat during the final phase of his career, while Paesner Johnson filed a case against it Was there.